Marketing Plan Service

Most authors pour their heart into writing a book and then hit a wall when it comes to selling it. They post on social media a few times, tell their friends, and hope for the best. That is not a strategy. That is a wish. And wishes do not move books off shelves.

At Carolina House Publishing, we build real marketing plans grounded in decades of Fortune 500 marketing experience. We take those same proven frameworks that major brands use to launch products and apply them directly to your book, your genre, and your ideal reader.

What You Get

Your custom Marketing Plan is a detailed, actionable roadmap built around your book’s specific niche and target audience. Here is what we cover in every plan.

We start with a full market analysis. We identify where your book fits in today’s marketplace, who your core audience segments are, and how to position your title against comparable books in your genre. We look at primary shelving categories, crossover appeal, and the specific strengths your book brings to the table. We also flag potential risks and friction points so you can address them before they slow you down.

Next, we map out your competitive landscape. You will understand which market niches your book speaks to, what readers in those spaces are hungry for, and how to make your title stand out from the crowd. This is not guesswork. It is grounded research tailored to your particular book.

From there, we build your marketing hooks and positioning strategy. These are the specific angles, taglines, and talking points you will use across every platform. Whether you are pitching to a podcast host, writing ad copy, or updating your Amazon listing, you will have clear language that connects with the right readers.

We also lay out a community placement and outreach plan. This covers targeted engagement with online communities, forums, social media groups, and influencers that align with your book’s themes and audience. You will know exactly where to show up, what to say, and how to build genuine connections that translate into readers.

Your plan includes social media tactics designed for authors, not generic advice pulled from a blog post. We give you specific guidance on platforms, content types, posting frequency, and how to turn casual followers into loyal fans who buy your books and tell their friends.

We cover email list building from the ground up. If you do not have a list yet, we show you how to start one. If you already have one, we show you how to grow it and use it to sell more books with every launch.

Advertising guidance is built into every plan. We walk you through the basics of running targeted ads on the platforms that matter most for book sales, including budget recommendations and audience targeting strategies you can put to work right away.

Finally, we address long term visibility and sustainability. A single launch week is not enough. We help you think about backlist strategy, series potential, adaptation and ancillary rights awareness, and how to keep your title generating income for months and years after publication.

A Better Option to Consider

For the strongest possible plan, we recommend the Author Launchpad Review, which includes a full marketing plan built around your actual manuscript. Because we read and evaluate your book as part of that service, we can craft strategies based on your specific content, voice, themes, and audience. That level of detail makes a real difference when it comes to positioning your book and reaching the readers who will connect with it most.

If you prefer a standalone Marketing Plan, you are in the right place. We will customize everything for your book’s niche and ideal customer so you walk away with a plan you can execute with confidence.

What Is Included at $99

Your custom Marketing Plan built for your book’s genre, niche, and target reader. A full market analysis with audience segments, genre positioning, and competitive landscape. Marketing hooks, taglines, and positioning language you can use immediately. Social media, email, advertising, and community outreach strategies. Long term visibility planning for sustained book sales. Plus a free copy of our guide to book marketing, Sell Often, Sell Fast.

All of that for just $99.

Most marketing consultants charge hundreds or even thousands of dollars for this kind of strategic work. We keep the price accessible because we believe every author deserves a real plan, not just a hope and a prayer.

For Signed Carolina House Authors

If you are a signed Carolina House Publishing author, you already receive ongoing marketing support and advertising assistance as part of your publishing agreement. This standalone Marketing Plan service is designed for independent authors and those published elsewhere who want access to the same caliber of strategic guidance we provide our own authors.

Get your Marketing Plan today and stop guessing. Start selling.